Delivered Market Growth in
3 Key EMEA Countries
We’ve been working with a North American start-up, spine portfolio, surgeon-led business.
How Did We Help?
They had gained CE Mark, but their own attempts to enter EMEA had been unsuccessful.
After meeting at EuroSpine, we researched the geography and recommended they enter the market via a distributor network rather than an employee model.
Qualified distributors, identified by our team, are now promoting the technology in Germany, UK and Spain.
Ortho Consulting Group have been in theatre for first cases with surgeons, ensuring the success of procedures.
Plans are now in place for opening three new markets in the next 6 months.