Opened Challenging Markets in Israel, Greece and France
Our client, a US-based company in the field of biologics, already had a good OUS footprint in some markets when they met us at AAOS.
How Did We Help?
They wanted to explore more challenging European markets.
After a consulting period, we recommended they continue with a distributor-led model.
Since the start of the agreement, Ortho Consulting Group have built them a distributor network in Israel, Greece and France and are now exploring more geographies including the Middle East to further support their global expansion.