Marketing Case Study Social media strategy

Case study summary

Our client was a US-based medical device manufacturer.

The client was looking to increase brand awareness and sentiment in support of their global expansion strategy in line with the introduction of a new brand identity.

A challenger brand with a best-in-class product offering, the client’s strategy focused on developing a consistent digital presence that reinforced their key brand messaging.

Our brief was to deliver a compelling social media campaign and digital asset suite that engaged audiences while supporting and shaping their direct marketing strategy.



To deliver ongoing and sustainable growth across key social media channels with high quality and consistent campaigns, highlighting key product benefits and engaging new and existing audiences.


Our initial focus was on restating and reinforcing the brand mission and vision, pivoting on the introduction of new branding across the business.

Our design team worked with our client’s brand guidelines to deliver a suite of branded graphics and video assets optimised for their social media and digital channels.

We worked closely with the client and international distribution partners to develop testimonials and case studies to highlight the effectiveness of their product portfolio.


Social media audiences tripled over a 12-month period with consistent month-on-month growth across key metrics.

OCG-written copy and artwork utilised across internal and external comms and channels including industry congresses and webinars.

Assets created include suite of evergreen videos created with and animated brand elements.

This project was an excellent opportunity for us to work closely with a partner that trusted us to launch new channels and build their digital profile from a low base. Acting as an extension of their team we were able to reframe their brand story through the implementation of several ongoing content strands.


Over the course of this project the scope of work expanded to include a range of both digital and direct marketing solutions, which allowed us to utilise the full power of the marketing team to deliver some outstanding content.


Ric Sumner