Product Management

Supporting and guiding businesses with product management expertise at all stages of the product life cycle, specialising in new product launches.

There are many different challenges that medical device SMEs must go through. Having an independent consultant to help manage products to get them ready for distributors, and to support opening sales channels in new markets can be highly valuable.


Working with a variety of different clients, products and sectors within the medical device industry, our product specialists and managers have built a relationship with many distributors across many different markets. This has given them an expert understanding of what distributors expect when signing and running the contracts, helping processes move quickly.


The deliverables within our product management are varied and dependent on what the needs of our clients are. Here are some of the services we provide:

Collect, refine and share product information
Provide complete product expertise to interested and signed distribution partners
Coordinate production of marketing collateral
Provide updates, observations and insight from markets to manufacturers
Coordinate translation of product information if required for specific markets
Answer product related questions from distributors, reps and surgeons
Assist in KOL or surgeon engagement and / or training
Maintain client relationships with distribution staff and sales representatives
Travel internationally where required for engagement

Andrew Sangster

Product Manager


A qualified engineer with a background in product design and development, Andrew is Ortho Consulting Group’s Product Manager. Working closely with manufacturers and distributors across multiple territories and sectors, he provides valuable insight and expertise to assist our clients in opening global sales channels to expedite and simplify the route to market.

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If you would like to speak to our team to discuss your strategy and the services we can provide, please get in touch.

Case Studies

BUY-SIDE M&A Case Study

Medical Device Manufacturer


To support our client with their inorganic growth strategy. We were engaged to deliver a pipeline of acquisition targets through identification, introduction and meeting facilitation.