Please read this cookie policy carefully as it contains important information on who we are and how we use cookies on our website, our social media channels and our app. This policy should be read together with our https://orthocg.com/privacy-policy/ which sets out how and why we collect, store, use and share personal information generally, as well as your rights in relation to your personal information and details of how to contact us and supervisory authorities if you have a complaint.
Who we are
This website is operated by Ortho Consulting Group Ltd, a limited company registered in England under company number 07235657. We help companies in the orthopaedic, spine and medical device industry build and strengthen their global sales channels. For more information see https://orthocg.com/about/.
Cookies
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your device (e.g. computer, smartphone or other electronic device) when you use our website, social media channels or app. Cookies contain information that is transferred to your device’s hard drive.
This cookie policy relates to your use of our website, our social media channels on LinkedIn, Instagram, Facebook and Twitter, and the Ortho Consulting Group app. We use cookies to distinguish you from other users of these platforms. This helps us to provide you with a good experience when you browse our content and also allows us to improve our site. It also helps us to recognise you and your device and store some information about your preferences and past actions. For example, we may monitor how many times you visit the website, which pages you go to, traffic data and location data. This information helps us to build a profile of our users and monitor the relevance of our content to you. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.
For further information on our use of cookies, including a detailed list of your information which we and others may collect through cookies, please see below.
For further information on cookies generally, including how to control and manage them, visit the guidance on cookies published by the UK Information Commissioner’s Office, www.aboutcookies.org or www.allaboutcookies.org.
Consent to use cookies and changing settings
We will ask for your consent to place cookies or other similar technologies on your device, except where they are essential for us to provide you with a service that you have requested (eg session cookies that keep you logged in as you navigate the website, persistent cookies that you’re your customized preferences, and cookies that keep a shopping basket saved during the checkout process).
If you wish to withdraw your consent to our use of cookies on this Website, or if you wish to delete or control the placing of cookies on your computer, you can change your browser settings to block cookies (including those which are essential to the services requested) or to alert you when cookies are being sent to your device. There are a number of ways to manage cookies. Please refer to your browser instructions or help screen to learn more about how to adjust or modify your browser settings. It may be necessary to refresh the page for the updated settings to take effect.
If you disable the cookies that the website uses, this may impact your experience while on the website, for example you may not be able to visit certain areas of the website or you may not receive personalised information when you visit the website.
You can also delete cookies already stored on your computer. Again, doing this may have a negative impact on the usability of many websites.
For further information about cookies and how to disable them please go to the guidance on cookies published by the UK Information Commissioner’s Office, www.aboutcookies.org or www.allaboutcookies.org.
Our use of cookies
The table below provides more information about the cookies we use and why:
| The cookies we use | Name and Purpose | Duration on device since last activity (unless deleted) | Essential/non-essential |
| Performance Cookies, Google Analytics | _ga, _gid This is a web analytics service provided by Google Inc which uses cookies to show us how visitors found and explored our site, and how we can enhance their experience. This cookie collects information in an aggregated and anonymous form. It provides us with information about the behaviour of our visitors (e.g. how long they stayed on the site, the average number of pages viewed) and also tells us how many visitors we have had. | _ga 2 years _gid 24 hours | Non-essential. We will request your consent before placing this cookie on your device. |
| Marketing automation platform, Force24 | They allow us to understand our audience engagement thus allowing better optimisation of marketing activity. f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. The information stored by Force24 cookies remains anonymous until: · our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website; or · a user of the website completes a form containing email address from either our website or our Force24 landing pages. | f24_autold – 6 months (if left anonymous), or 10 years if linked to f24_personid f24_personId – 10 years | Non-essential. We will request your consent before placing this cookie on your device. |
Other Tracking
We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities
Device & browser type and open statistics
All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.
Link Tracking
All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.
Third Party Cookies
Our website pages and articles will often contain useful links or videos hosted on other external websites. Care is taken to only provide you with links to websites that we trust and recognise as safe, correct and up-to-date at the time of posting.
Ortho Consulting Group do not control the cookies used on third party sites and would urge you to consult the individual websites cookie policies if you are concerned about what information they collect.
Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.
Third party access to the cookies
The cookies we use will only be accessed by us and those third parties named in the table above for the purposes referred to in this cookie policy. Those cookies will not be accessed by any other third party.
How to contact us
Please contact us if you have any questions about this cookie policy or the information we hold about you.
If you wish to contact us, please send an email to legal@orthocg.com, write to Ortho Consulting Group Ltd, Building 81, Greenham Business Park, Newbury, Berkshire, RG19 6HW or call +44 (0)20 3011 5574.
Changes to this policy
This policy was published on 5 October 2021.
We may change this policy from time to time, when we do we will inform you via a banner when you next log onto the website.