Following on from our previous blog ‘How to Build a Partnership with your Distributor.’ Here we are going to build upon that and discuss the keys to a successful partnership. Support and...

The terms "upstream" and "downstream" refer to two different, but equally important, aspects of marketing. We covered the key differences between the two in an article published in 2016 called...

Medical device companies that attempt to expand their international business into new markets often have limited success. When companies sign up to new distributors in their chosen markets, they initially find...

The likelihood is that like our team, you’re currently working from home and have access to more communication channels than ever. For us, this includes conference portals, social media channels, Teams, Slack, WhatsApp, emails and...